Android may be leading in the US, but new report shows Windows Phone growing faster

Kantar Worldpanel has released a new written report that shows Android leading in the US, but both iOS and Windows Phone are growing at a faster rate. Both platforms experienced an increase in sales of 2.iii and i.viii percentage points respectively, while Google's mobile platform was reported at 1.4 (yr-on-year). Good news for Microsoft and its continued struggle to constitute itself in the competitive North American market.

Through the 3 month period ending Apr 2022, Android currently holds more than half (51.vii percent) of the US smartphone sales market. iOS remained in second place with 41.4 percent, while Windows Phone'due south share of the sales remained at v.6 per centum, simply has grown over the terminal twelvemonth past the 1.viii percentage points reported above.

Interestingly, Kantar Worldpanel analyst Mary-Ann Parlato notes Verizon is seeing a positive boost in sales, which is down to Windows Phone:

"Verizon and Sprint'due south slight increment is thanks to the growth of two central players. For Verizon, Windows' share rose from 0.two% in the iii months ending April 2022 to vi.viii% past the period ending April 2022."

The written report likewise goes into some item almost where Windows Telephone owners are coming from. Of those who purchased a Windows Phone in the last year, 42 percent are new to the smartphone market place, while 25 percent previously endemic Windows Phone and 23 percent hopped on from Android. It's noted that iOS simply captures simply 31 percent from a featurephone, illustrating the forcefulness of Windows Phone in attracting consumers who are new to smartphones.

Call back when we went into some detail virtually Nokia's programme to rejuvenate its brand with younger generations? We've touched on this numerous times since, but information technology appears as though the platform is also experiencing success in the younger demographic. Parlato continues, "Verizon and Sprint's slight increment is thanks to the growth of ii key players. For Verizon, Windows' share rose from 0.2% in the three months ending April 2022 to 6.eight% by the menses ending April 2022."

The report ends with the observation that Nokia is the driving force backside Windows Phone, which we're fairly certain no 1 will challenge.

Source: Kantar; thanks, sagar, for the tip!

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